By Katherine Papadopulos
Interactive, friendly design is the name of the game. Understanding the audience for which an application is created is the goal – and designing empathically leads to higher profits as well. In many mobile applications, you may notice progress bars, interactive elements such as progress checks, and intuitive icons to help the user navigate the app. Every aesthetic or mechanical element that aids in making an application more accessible helps to support the empathic design mission. Here are some of our favorite apps that feature sleek and empathic user interfaces:
Noom is a psychology-based weight loss program with a focus on food ranks – based on the simple concept that green means “go” and red means “stop”. Through the process of gamification, or bringing gaming elements into non-gaming apps, Noom offers daily quizzes to check your progress and interactive articles that teach healthy habits.
To increase the chance of long-term success, this app boasts positive reinforcement from nutritionists and health professionals – countering the temporary solutions that many other mainstream diets offer. The app is user-friendly and utilizes visual progress markers to signify when a step of the program is complete. Progressive disclosure shows the user only necessary information to keep each step clear and understandable. To aid in conveying their mission, Noom also makes use of fruit and vegetable names in their creatively worded success screens: